FEB 8, 2023
How Republicans Attack
Deconstructing Republican message strategy

Republicans always choose their words with great strategic intent. Last week, the Republican Study Committee endorsed a statement and set of demands about the debt limit. A close look could reveal a great deal of their attack strategy and give us ideas for how to fight back.

JAN 4, 2023
Part 4: What Democrats Believe: The Role of Government
Grouping our policy positions into big categories.

Democrats like to talk about policies, but if we want people to understand WHY we support those policies, we have to group them into larger categories that connect them back to our bigger themes.

DEC 19, 2022
Part 3: What is Democrats’ version of “free markets, low taxes and strong defense?”
Big themes and elevator speeches.

People know what Republicans believe in because they group all of their issue positions under a set of larger themes, primarily about what government should or shouldn’t do. We have our own beliefs. We just need to express them in terms of larger values-based themes.

NOV 29, 2022
Part 2: What Democrats Believe: Economies are for People
There’s no such thing as a free market.

Democrats are better on economic issues, but the myths of market fundamentalism still dominate the public debate. We have to recognize and expose these myths and give the American people a better explanation of the role our economic system plays in our society and why it can’t function without government.

OCT 30, 2022
Part 1: What Democrats are FOR: Our Values
We need to help people see the better world we want to bring about.

If we want people to think of us as good people, we can’t just argue that our opponents are bad people. We have to express to people why we do what we do, how our policies reflect our values and beliefs, and help create a vision of a world they would want to live in.