Antonia Scatton
Antonia is an expert in political communication and organizing. Her mission is to help us all learn how best to frame our messaging so it resonates with and persuades the people we are trying to reach!
She writes the Reframing America newsletter on Substack.com and trains activists, party leaders, staffers and candidates.
The Turnaround Project
Antonia works with George and Lisa Greene of the Connections Lab on a mission to get the Democratic Party’s messaging back on the right track.
They worked with DNC Chair Ken Martin when he was President of the Association of State Democratic Committees, to bring in-person messaging and framing workshops to state and local leadership, staff, candidates and others in key target states, along with video training and other supporting materials.
Contact Antonia if you are interested in learning about how to bring these workshops to your state!
ReframingAmerica.Substack.com
Most Recent
Blueprint for a Better Party
The Blueprint is a process to build capacity, improve services to candidates, develop leadership at all levels, increase volunteer participation, develop year round community presence and voter engagement, and improve the party brand both internally and externally.
I developed this Blueprint in 2018 with the leadership of the state Democratic Party of Arizona and with more than 100 local party activists and community leaders, to be deployed through the 2020 elections. Learn more
“We need more folks like Antonia working on revolutionizing the way we campaign. If we are going to continue to pull in newer generations of voters, we must think outside the box and find new and different ways to reach the growing and ever-changing electorate.”
– Sally Boynton Brown
Executive Director, Democratic Party of Florida
President, Association of State Democratic
Executive Directors
Antonia Scatton 