Tag Archives: drew westen

It’s not about policy positions. Emotion moves swing voters.

We say, “Public Option.”   They say, “Death Panels.”
We say, “Government Programs.”   They say, “Socialism.”
We say, “Cap and Trade.”   They say, “Job Killing Energy Tax”.

They use emotions to connect with people and create negative feelings toward us. We use logic to try to convince people that we’re right. Obama gave people hope in 2008, but we failed miserably by trying to sell the Affordable Care Act as a list of poll tested policies instead of as a moral imperative. It took 10 years for people’s lived experience with “ObamaCare” to show them why it mattered. Continue reading