Messaging Memos


The Pandemic is an Economic Natural Disaster.
We need Rescue, Relief and Rebuilding.

If we frame the proposals currently being debated in Congress as disaster rescue and relief instead of as stimulus spending, we’ll put the focus on people’s well-being and what our moral obligations are, and block thinking in terms of economic analyses that completely leave out the cost of human suffering.

The questions being debated shouldn’t be about whether we need to rescue people, but how.

When disaster strikes, Americans step up. That’s a classic example of mainstream liberal American values at work.

Learn more: disasterrelief


How to be an Anti-Anti-Governmentist

With multiple crises on our hands, most Americans really want government to do more to solve our problems. Thankfully, our current leadership is doing everything they can to show people not only that government can solve problems, but that sometimes government is the only thing that can.

Still, anti-government rhetoric permeates our public debate and creates political obstacles to our taking much needed action. We need to figure out how to articulate a positive view of government so we can undo decades of damage.

Learn more: antiantigovt


Educational Elitism: The culture war we’re currently losing – but don’t even know we’re in.

How is the Right winning over voters without college degrees? By portraying us as prejudiced against those with less education.

The conservative Right control the agenda of the public debate by 1. saying things that are blatantly offensive or demonstrably false and 2. proposing laws that are offensive and clearly unconstitutional.

We’re the “Libs”. They trigger us. We respond – giving oxygen to their dumpster fire. That’s how they control the debate.

Learn more: educationalelitism


Reframing the House Race: Polls created unreasonable expectations. Democrats are doing just fine.

In the Blue Wave of 2018, Democrats won seats well into Red America. They should have been expecting to lose a few, but with the polling showing pick ups, they weren’t paying attention to the reality on the ground.

If we look at the accumulated gains since 2016, we see a different story. Democrats should be claiming victory.

Learn more: reframethehouse


How to Fight the Fraud Frame and Re-legitimize our Elections

The president has been spreading accusations of fraud for years. Now that he’s lost, he’s claiming the election was stolen.

How can we get people to judge on the merits instead of just thinking all sides want to win? By messaging clear principles people will respond to, about democracy and why voting is such a critical right.

Learn more: legitimateelections