Category Archives: Framing Memos

REFRAME: The pandemic caused an economic natural disaster. We need rescue, relief and rebuilding.

President Biden’s excellent communications team understands this. That’s why they have named his proposal the American Rescue Plan. We can support his administration’s efforts by keeping the conversation squarely in the disaster rescue frame, pushing the right narratives and extending the metaphor wherever possible!

(AP Photo/Eric Gay, File)


The situation is an Economic Crisis like 2008.
These funding proposals are for STIMULUS SPENDING.

Wrong goal:

This frame says that the goal is for the economy as a whole to recover, something it may eventually do on its own once the virus is defeated.

Wrong debate:

“Was the 900 billion we already spent enough stimulus?”
“Is there sufficient economic demand in the economy?”

Outside the frame:

It doesn’t address the problem that the people in the economy are suffering, that people’s lives are being harmed or that small business will be out of business by the time the economy recovers, nor does it address the fact that the economy as a whole can recover while huge portions of the population are left behind.

Conservative values:

We’re not responsible for the suffering of others. The economy itself is more important that the people in it. It’s morally acceptable, even morally right that some people win out in this economy and some people lose. The private sector can handle it. We don’t need government intervention.


This is a natural economic disaster, like a hurricane or flood that’s still happening. We need funding for disaster rescue, relief and rebuilding.

How do you respond to a natural disaster?

  • You find out who needs to be rescued and you rescue them.
  • You find out who is suffering and you alleviate their suffering.
  • You make a plan to rebuild.

Right narrative:

We need to rescue people (and businesses) who are drowning. Disaster relief aid is like boats, shelter, food and water. We need to keep people’s financial heads above water until the water recedes. We need to relieve people’s suffering now and as long as it takes.

We’re going to need funding to rebuild. Once the flood is over, people will need to start over. Some people will have to rebuild their lives or their businesses from scratch.

Right goals:

To alleviate suffering and make sure everyone gets through the situation and comes out okay. To rebuild something hopefully better than before.

Right debate:

What is necessary to keep people from suffering? What do we need to do to make sure people get through this okay?

How can we prevent the permanent loss of jobs and businesses? What do we have to do to rebuild people’s lives and businesses?

What can we do to rebuild in such a way that we don’t experience these same problems again?

Outside the frame:

In a natural disaster, we do not debate whether or not to rescue people who are drowning. The disaster frame establishes an assumption that we will do it and redirects the debate to how we will do it.

Liberal values:

When disaster strikes, Americans step up. We take responsibility for each other. We don’t leave anybody behind. What matters is that people are thriving and not suffering, regardless of what happens in the stock market or the GDP.

The federal government is a tool we use to cooperate to tackle problems like major disaster response. There are problems we can’t fix on our own or that the private sector can’t handle, problems that require things like rapid increases in scale, coordination between states and countries, large scale funding, mobilizing research and manufacturing, mass communication, universal adoption, or even provision of military human and physical resources.


If we frame the proposals currently being debated in Congress as DISASTER RESCUE AND RELIEF instead of as STIMULUS SPENDING, we’ll put the focus on people’s well-being and what our moral obligations are, and block thinking in terms of economic cost benefit analyses that completely leave out the cost of human suffering.

If we frame Biden’s proposals as DISASTER RESCUE AND RELIEF instead of as STIMULUS we’ll put the focus on people’s well-being and our moral obligations and block thinking of cost benefit analyses that ignore the cost of human suffering.

When people are drowning, you rescue them. We need to keep people’s financial heads above water. We need to relieve people’s suffering now and help them rebuild. When disaster strikes, Americans step up. That’s Liberal American values at work.

Educational Elitism: The culture war we’re currently losing – but don’t even know we’re in.

By Antonia Scatton


Oops, they did it again. Since writing this, Ted Cruz tweeted something suggesting that he thought that the Paris Climate Accords had something to do with the people of Paris as opposed to the whole world. Ted Cruz isn’t dumb. He just knows how this game is played. He played us into giving him 77K retweets, another day’s worth of valuable exposure and allowing him to control the agenda of the debate.

They keep lighting dumpster fires. We keep giving them oxygen. We have to stop.

Here’s a better way to respond:

TWEET: Ted Cruz knows darned well that the Paris Climate Agreement is a critical step forward in bringing countries together to fight global warming – one that will literally benefit everyone on earth. He is just trying to divide us. Shame on you, Ted Cruz.

Back in 2016, I had an argument with my dear friend Dave “Mudcat” Saunders, Democratic strategist and human divining rod of the hillbilly psyche. I questioned (yelled) why so many people were supporting Donald Trump despite his racism and sexism. He explained, “They think our party is a bunch of hypocrites. While the far left of the party actively pursues social justice for race and gender, they actively bash and ridicule social justice for those based on religion, education, and culture.” Over the years since, I have come to realize how tragically right he is.

Just this month, two seemingly insignificant arguments broke out in the Twitterverse. In both cases, we, the Left, were certain we came out on top. One had to do with Dr. Jill Biden’s use of the title of “doctor.” The other had to do with Charlie Kirk and the population of counties. As we congratulate ourselves on our cleverness, the Right scores another victory in the latest culture war. I will explain exactly how they pulled off these tactical victories, but first, what culture war?

There has been much talk about the education gap, how voters are moving in the direction of polarization based on level of education. Democrats are gaining among voters with college degrees, while Republicans are gaining among voters without degrees. Some Democrats think this is great. After all, we won the Presidential election with an increase in educated suburban voters, combined with our usual coalition of Black and Hispanic voters and a strong performance from young people. The “Demographics is Destiny” crowd sees this as a sign that all is well. We are cruising our way to demographic dominance.

We make a critical mistake in taking for granted the high percentages of votes received from Black and Hispanic communities. Taking people for granted and assuming they will vote their demographics is insulting, reductive and strategically fatal. While Democratic performance in communities of color is still extremely high, the trends are going in the wrong direction. Just looking at these maps strikes terror into my Democratic heart.

New York Times: Immigrant Neighborhoods Shifted Red as the Country Chose Blue

Democrats constantly argue over whether more resources should be put into “base mobilization” or “outreach to rural voters”. What if this is the wrong question? What if Black and Hispanic working-class voters are fed up with us for the same reasons rural white voters are?

That reason might be our failure to talk about their biggest problems: that an economy in which only the “learning class” thrives is one that inevitably leaves an enormous number of people behind, namely, Black, White and Hispanic working classes, and that a college education is not a viable solution for everyone. Not only are the skills valued in our economy distributed by a roll of the genetic dice, but the circumstances that allow children to develop those skills are often unavailable to working class families of every color.

What if Black and Hispanic working-class voters are fed up with us for the same reasons rural white voters are?

Many on the Left still believe that education is the solution to everything. Like Rahm Emanuel says, if you have lost your service job, just learn to code. This attitude is the root of the latest “culture war” inflicted on the Left by the Right, and I say inflicted, because the Left is usually unaware that they are in a war until they find themselves being beaten.

If this attitude were confined to economic naivete, we might not have left ourselves open to attack. Unfortunately, it goes far beyond that. As I browse social media, I am astounded by the frequency by which otherwise perfectly nice people on the Left insult people on the Right by attacking their intelligence. We call them ignorant and stupid. We point out their misspelled words as if to say, “Your feelings are invalid and I don’t even have to bother engaging with your argument, because you are poorly educated.” Even when we don’t insult people outright, we insist on trying to “educate” them rather than connecting with what they already know and feel.

Many of us believe, consciously or unconsciously, that those who are well educated and meet our standards for cultural sophistication are “better” than those who do not. We don’t even try to hide it. Trump claims to hear their pain, but then dishes it out to the global corporate elite. We insult people and then wonder why they don’t like us.

We will continue to hemorrhage working class support as long as we keep providing conservatives with fuel to label us as elites in their culture war.  

The conservative Right control the agenda of the public debate by 1. saying things that are blatantly offensive or demonstrably false and 2. proposing laws that are offensive and clearly unconstitutional.

We’re the Libs. They trigger us. We respond – giving oxygen to their dumpster fire.

The conservative Right control the agenda of the public debate by
1. saying things that are blatantly offensive or demonstrably false and
2. proposing laws that are offensive and clearly unconstitutional.

We’re the Libs. They trigger us. We respond – giving oxygen to their dumpster fire.

We can’t resist correcting people who are wrong or calling out people who are racist or sexist, and they know it. We get triggered and spend the rest of the day, week, year or decade wasting the bulk of our valuable media real estate pointing out what horrible people they are, helping them dominate the public’s neurological air time. Meanwhile the things we really need people to know, like what we believe and what we think is important, get absolutely zero brain-share. Conservatives run this play on us every day, and we fall for it every single time.

The Right’s number one goal right now, is to get working class people to believe that we think we’re better than they are because we think we’re smarter and better educated. Their mission is to keep the portrayal of us as educational elites front and center in the public debate.

So how did we get totally “owned” in the media recently by a couple of jerks named Charlie Kirk and Joseph Epstein?

The other day, Charlie Kirk, prominent purveyor of Right-wing nonsense, was getting some bad press over a party he threw in Florida. No masks of course, but plenty of strippers shooting money out of cannons into the crowd. Not good. What did he do? Defend his decisions? Nope. He threw out this little doozy:

As far as conspiratorial nonsense goes, this suggestion that the numbers don’t add up might seem plausible. Truth be told, a lot of people don’t give much thought to county population discrepancies. It is just the kind of iffy fuel that keeps conspiracies alive.

We, the Left, assumed that Charlie Kirk doesn’t know that counties come in different sizes, when we should have assumed that he does know and that he said it anyway for a reason. We re-tweeted this more than 5,000 times, making it “trend” on Twitter. Virtually all comments consisted of various ways of making fun of Charlie Kirk’s supposed ignorance.

Our actions drove the massive distribution of Kirk’s original message plus the message that we take enormous delight in mocking and disdaining people who might not know that U.S. counties have disparate populations. That “stupid” Charlie Kirk played us like a fiddle.

What does this have to do with Joseph Epstein’s Op-ed about Dr. Jill Biden? Did Epstein do it intentionally or did he just luck out by doing something so offensive it caused the entirety of the American Left to spend a week defending the rights of women with doctoral degrees to be referred to as Doctor.

Joseph Epstein was clearly wrong. But, if we had been given the choice of what to do with our share of the American mind for a week and a half, would this have been our top choice? Not a chance.

We don’t pick our battles. Vaccines are being approved, our former president is trying to engineer a coup and we’re still negotiating an economic rescue bill. What are we Lefties spending our time talking about? How hard it is to write a decent doctoral thesis. They got us to keep the issue of educational elitism front and center of the public debate for yet another week.

This is how the conservative right wages culture wars. This is how Donald Trump controls the media agenda. They bait. We jump. Every time.

What could we do differently?

Ignore Charlie Kirk. Ignore every right-wing conservative. Every time you comment on or re-tweet or share a post to your Facebook group, you are giving them control of the agenda. They are going to say blatantly false, offensive and unconstitutional things. We don’t have to respond.

The best strategy is to starve their messages of oxygen and use your media real-estate to talk about what you think is important.

Changing behavior is hard. Learning how to not get triggered by right wing manipulation isn’t going to be easy. Figuring out how to set our own agenda will be harder still. But there is something we can do right now.

Every time you feel the urge to insult someone’s spelling or mock their stupidity or ignorance, even Donald Trump’s, think twice. Think about what message it sends to people about who we are and what we think is important.

We truly care what happens to people. Not everyone is an “A” student. Parents love their “C” student kids just as much and need them to succeed too. We want to build an economy with a wide variety of jobs that provide dignity and a decent wage, so we can meet the needs of the wide variety of people we have in our society, including those who are better with people than books or those who are better with cars than with computers.

We are the Party of the working class. Let’s stop taking the bait and spend more time showing people that side of ourselves.

Reframing the House Race: Polls created unreasonable expectations. Democrats are doing just fine.

In the Blue Wave of 2018, Democrats won seats well into Red America. They should have been expecting to lose a few, but with the polling showing pick ups they weren’t paying attention to the reality on the ground. I was in Arizona in 2018 when Democrats picked up the 2nd CD. The 6th CD was a very long shot at best.

If we look at the accumulated gains since 2016, we see a different story. Democrats have had a good run.

UPDATE: Dems will hold the US House.
Dems are at 220 seats in the House: net +26 over 2016.
If Dems lose all 11 remaining TBD seats,
they would still hold 25 of the 40 seats they gained in 2016.
If Dems win IL-14, NY-19 and IA-02 (likely D) they’ll be net +28 over 2016.
I’m calling that a pretty good outcome.

Since 2016, 50 Congressional seats changed hands at least once:

DEMs flipped 26
REPs flipped 3
DEMs gained +23 seats
14 races are still TBD

7 seats changed but changed back:

DEMs won 7 seats in 2018 that REPs retook in 2020 (RDR)

29 seats changed hands:

REPs flip 3:
2 picked up by REPs in 2018 and held in 2020 (DRR)
1 picked up by REPs in 2020 (DDR)

DEMs flip 26 seats:
25 seats won in the 2018 blue wave and held in 2020 (RDD)
1 seat picked up in 2020 (RRD)

14 seats are still TBD:

6 lean D:
6 flip opportunities for Ds (RDD or RRD)

8 toss up:
7 flip opportunities for Ds (RDD or RRD)
1 flip opportunity for Rs (DDR)

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Reframing the U.S. House Race: Polls created unreasonable expectations. Democrats are doing just fine. If we look at the accumulated gains since 2016, we see a different story: Democrats had a net gain of 23 seats with 13 pick up opportunities still TBD.

How to Fight the Fraud Frame and Re-legitimize our Elections

Framing Memo #1: Legitimate Elections

Go to Talking Points

The rights of voters are being attacked on every front. Trump and friends’ favorite tactic is pre-emptive projection: they accuse us of what they are about to do, so when we accuse them, it sounds like yet another “he said/she said” partisan fight.

Republicans: “They are trying to steal the election through mass voter fraud. We are doing everything we can to fight voter fraud.”

Democrats: “They are trying to steal the election through mass voter suppression. We are doing everything we can to fight voter suppression.”

Voters: “Screw you guys! I’m going home.”

Purveyors of disinformation say that if you can’t win on the merits, flood the zone. Chaos is the autocrat’s best friend. With literally hundreds of voter suppression cases working their way through the courts, how do we break through the crazy?

We win the debate by putting it all in a larger context: by giving the public a set of criteria they can use to judge right and wrong for themselves, PRINCIPLES that are morally unassailable and that can be applied consistently across this entire chaotic collection of offenses. Doing this will also give us the consistent and clear message that so often eludes us.

Our Principles:

  • We believe in democracy.
  • All authority comes from the consent of the governed.
  • For government to be legitimate, elections have to express the will of the people.
  • The right to vote is what makes us free.
  • Our right to vote shouldn’t have to be spelled out in the constitution. This is a democracy. The right to vote should be self-evident and inalienable.
  • Everyone must be able to exercise their right to vote by casting their vote.
  • Every vote must be counted.

That is the standard by which everyone should judge right and wrong when it comes to our elections. Every individual case can be tied back to this theme.

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