For more than 25 years, Antonia Scatton has been behind the scenes, working for, training and advising political campaigns, party committees and advocacy organizations across the country. Antonia works with people to develop deep message strategy, build community engagement programs and increase organizational capacity, the kind of improvements that help win in the short-term and build long-term success.
Antonia is an expert in political messaging and framing. She studied cognitive linguistics with progressive messaging guru and best-selling author, George Lakoff, and worked closely with him for more than a year to develop practical ways for people to apply his discoveries about the cognitive science of messaging in their day to day work.
Now, for the first time, Antonia is taking her extensive knowledge and making it available to the whole community. Her hope is to help us develop mastery of critical framing and messaging skills and to encourage a productive conversation about what our community can do to encourage innovation and increase community participation in the political campaign process.
“We need more folks like Antonia working on revolutionizing the way we campaign. If we are going to continue to pull in newer generations of voters, we must think outside the box and find new and different ways to reach the growing and ever-changing electorate.”
– Sally Boynton Brown
Executive Director, Democratic Party of Florida
President, Association of State Democratic
Executive Directors
Antonia has trained or worked with the following candidates, campaigns, committees and organizations:
“Antonia and her team take the time to understand each person’s unique skills and abilities and how to incorporate them into a campaign. Media buys, direct mail and robocalls will never come close to having the impact your neighbor, peer or colleague have when it comes to influencing your vote. This isn’t a job, it is a passion for them. They want to change the world one conversation at a time and they are. Look at their latest results in AZ CD-8!”
– Kelly Paisley
Campaign Manager, Tipirneni for Congress
Chief of Staff, Arizona Democratic Party
Antonia Scatton 