For more than 25 years, Antonia Scatton has been behind the scenes, working for, training and advising political campaigns, party committees and advocacy organizations across the country. Her work has primarily involved the kind of community engagement and strategic and structural improvements that help win in the short-term and contribute to long-term success.

Antonia is an expert in political messaging and framing. She studied cognitive linguistics with messaging guru and best-selling author, George Lakoff, and worked closely with him for more than a year to develop practical ways for people to apply his discoveries about the science of messaging in their day to day work.

Now, for the first time, Antonia is taking her extensive knowledge in the areas of political communication, organizational development, campaign innovation and volunteer mobilization and making it available to the whole community.

Her hope is to improve our messaging skills and have a productive conversation about what our community can do to encourage innovation and change.

Antonia has worked with the following
candidates, campaigns, committees and organizations:

“We need more folks like Antonia working on revolutionizing the way we campaign. If we are going to continue to pull in newer generations of voters, we must think outside the box and find new and different ways to reach the growing and ever-changing electorate.”  

– Sally Boynton Brown, Executive Director, Democratic Party of Florida
  President, Association of State Democratic Executive Directors

“Antonia and her team take the time to understand each person’s unique skills and abilities and how to incorporate them into a campaign. Media buys, direct mail and robocalls will never come close to having the impact your neighbor, peer or colleague have when it comes to influencing your vote. This isn’t a job, it is a passion for them. They want to change the world one conversation at a time and they are. Look at their latest results in AZ CD-8!”

– Kelly Paisley, Campaign Manager, Dr. Hiral Tipirneni for Congress
Chief of Staff, Arizona Democratic Party

Arlington County Democratic Committee
Jim Webb for U.S. Senate (VA)
Jeanne Shaheen for U.S. Senate (NH)
Jerry Sturgill for U.S. Senate (ID)
Barbara Lee for Congress (CA-13)
Victoria Wulsin for Congress (OH-2)
Wayne Powell for Congress (VA-7)
Katrina Swett for Congress (NH-02)
Virginia Civic Engagement Table
Dawn Adams for Delegate (VA-68)
Courtney Lynch for Supervisor (Henrico County, VA)
AZ Legislative District 21 Democratic Committee
AZ Legislative District 22 Democratic Committee
National Prostate Cancer Coalition (Zero)
Matt Hummel for Oakland, City Council, At-Large
Just Cause for Oakland (CA) anti-eviction campaign
Greenpeace CA / CalPIRG / The Environmental Working Group
California Taxpayers for Common Sense
California Power Authority Watchdog (CPOW)
No on Prop 37, “Polluter Pays” (CA)
Oakland Unified School District
Chicago Board of Education
Re-elect David Orr, Cook County Clerk (IL)
Victoria Almeida for Alderman (Ward 1, Chicago, IL)
Re-elect Alderman Joe Moore (Ward 49, Chicago, IL)
Consumer Attorneys of California
Independent Voters of Illinois – Independent Precinct Organization
and others…